Matcha Madness 2022
Matcha Madness is a promotional campaign for Happy Lucky's Teahouse. It's a month-long bracket between in-store teas, voted on by customers in head-to-head taste-offs. We created the videos and social media content.
Launch Video
Recap Videos
2022 Champion
Stills
![](https://cdn.myportfolio.com/df51046a-7098-4f16-941c-029970da042e/48a3d77f-5a4f-44e0-b168-590080b3f779_rw_1920.png?h=770370f8d8ee45d41708bede33c6b3d8)
![](https://cdn.myportfolio.com/df51046a-7098-4f16-941c-029970da042e/1ad64295-5fd1-41d1-9780-85a5756be0e3_rw_1920.png?h=65ecee73e1ce8f310a6171b5c7b8351c)
![](https://cdn.myportfolio.com/df51046a-7098-4f16-941c-029970da042e/faead07a-58ec-4f18-a8bf-d00db93bab5c_rw_1920.png?h=f9a1613e5a537f12616b85e527d14c00)
![](https://cdn.myportfolio.com/df51046a-7098-4f16-941c-029970da042e/59731527-1a2c-403b-878f-ebf5eb5e77b8_rw_1920.png?h=67bb8339bc7a50fa73c666ba264f190d)
![](https://cdn.myportfolio.com/df51046a-7098-4f16-941c-029970da042e/8b198cc4-2153-45d8-8077-bfe85b3a0d90_rw_1920.png?h=79d47f354884e30b5b436a8226476cf8)
![](https://cdn.myportfolio.com/df51046a-7098-4f16-941c-029970da042e/9a45372e-b771-4b9f-8a11-b3a53435911f_rw_1920.png?h=87595c2a20b0becc9d295bea00a34a01)